CultureLab uses proprietary tools, proprietary research, and social data to help identify developing trends in real time.
We help companies stay ahead of the curve and plugged into the relentlessly fast changing marketplace. Exponential technological change has placed a premium on innovation. “Change or die” is our mantra, and we have helped companies and institutions alike spark innovative ideas and new approaches to maintain their relevancy with customers.
We understand the role of Big Data and how to utilize cutting edge tools to provide real-time consumer insight and real-time trends intelligence. We have become renowned for our accurate prediction of trends in tech, pop culture, business and consumerism.
The understanding of the role of culture as it relates to the consumer has become more important. Our philosophy is that the best strategies are formed from harnessing the best cultural insight, and having a real time understanding of consumer sentiment. Our sweet spot is in using real- time cultural insight to leverage strong strategic development for clients.
Lecturing and Speaking
Kevin Walker is an in demand lecturer and speaker on the topics of trends in pop culture, cultural intelligence, tech trends and the new economy. Previous speaking engagements include, AAF Dallas, Dallas Social Venture Partners’ Big Bang Conference, University of Texas at Dallas, American Heart Association, Rotary Club of Fort Worth, Northwood University, INROADS Dallas, YPulse Youth Insights Conference, the Fort Worth Public Library, and the Texas Librarian Association Conference.
- Research & Development 90%
- Branding & Storytelling 75%
- Social Marketing 85%
- Technology 75%